A really useful and interesting one to one tutorial with Sinta Tantra. Sinta suggested that Julie Ellis and myself have a go at a 60 minute exercise. Julie and I are meeting on Wednesday to discuss.
Writing About Your Work, Talking About Your Work!
When promoting your art it is important to be confident at both talking and writing about it.
This can be very difficult and for many, the challenge lies in how and where to begin.
In pairs, interview one another for 30 mins each. You can either get your partner to write on your sheet or make notes yourself.
You won’t have enough time to go through all the questions, but try to answer as many as you can in the time given.
Try not to ‘overthink’ at this stage, this exercise is an opportunity to be reflective, bounce ideas off each other and jot things down in writing.
You can use this information later on to form the foundation of your artist statement and ‘bullet list points’ for when you need to talk about your work.
Why write an artist statement?! As an artist, its important to build a ‘story’ behind your work. Your statement will help viewers find more about who you are, what you do and why you are doing it. A good artist statement will ‘hook’ your viewer in, making them want to find out more about you. The artist's statement is an effective marketing tool, building a bridge between artist and audience. But the artist's statement isn't just for them. In putting your art into words, you might find that ideas and thoughts you once had become more concrete. Your writing may open new channels in your mind and take you in new artistic directions. You might discover more about yourself. Remember that an artist's statement is not a resume, a biography, a list of accomplishments and awards, a summary of exhibitions, or a catalogue of works. It is a living document that should change because you change. Your statement could for instance be updated at about the time you update a cv. Review your statement regularly, to see if your thoughts still have meaning for you.
For Homework: Using the information from the two exercises done in class and the information provided in the Further Reading Handouts, write 2 - 3 paragraphs of an artist statement. Bring your statement to share with the rest of the class next week as well as an image to accompany the text. ! Remember to have fun with it! This is a great opportunity for you to reflect on your learning and practice and to get feedback from other creatives. Sometimes it takes several attempts to get it ‘right’ but practice makes perfect!
J. D. Salinger